실버 외식소비자의 외식행동 및 레스토랑 선택속성

This study is to analyze the restaurant selection of senior food service consumers. For this purpose, we examined the demographic variables and the consuming behavior patterns of dining out among the elderly. The study population is 217 persons aged 55 and older who live in Seoul or the metropolitan areas. The findings of this study are as follows. Firstly, respondents are likely to dine out less than 4 times a month (42.4%), spending over 10,000 to under 30,000 won each time (35%) and prefer dining out together with their family (44.7%). Secondly, the main purpose of dining out is to spend quality time with family members (39.6%). Thirdly, the significant factors affecting restaurant selection of respondents include 1) the environments and services of the restaurant, 2) the quality of the food in general, 3) the convenience of access to the restaurant and 4) the economic efficiency of the food. Among these, the quality of the food plays the most significant role in restaurant selection of senior consumers. Based on the results of this study, the marketing strategies targeting older consumers are suggested as follows.