식당인증에 대한 소비자 인식도와 만족도에 관한 연구

A Study on the Certified Restaurants Consumers Recognition and Satisfaction -Focused on Seoul and Gyeonggi Region-

This study aims at investigating to what extent consumers recognize the restaurant certification currently in force and if they do at all, what elements exist. It also aims to determine whether they associate restaurant certification with an image suitable for the intended purposes of certification. The scope of the study concerns classification run and approved by different authorities of the national or local government levels for restaurants. A questionnaire survey was conducted on consumers living in Seoul and Gyeonggi-do and the results of analysis are as follows: If awareness of certified restaurants is low, satisfaction appears to be low even though the need of the restaurant certification is agreed. More efforts should be made to improve both publicity of the certification system and customer satisfaction by certification authorities and restaurants. It is deemed necessary to study the development of 'restaurant certification evaluation measures' compatible with the purpose of certification system in the near future. Through these efforts, tangible or intangible qualities of goods should be enhanced for consumers who go to restaurants that operate restaurant certification. It will contribute to the increase of the reliability of restaurant certification and also suggest guidelines and a direction for the study of the government-led 'overseas Korean restaurant certification system' which can bring excellent Korean food culture to all over the world.