패스트푸드 종사원의 직무만족이 서비스품질에 미치는 영향

The Effect of Fast-Food Industry Employees' Job Satisfaction on Service Quality: Focusing the Comparison with Regular and Non-Regular Workers

The study compares job satisfaction and service quality between regular and non-regular workers of fast food and investigates the impact relation of employees' job satisfaction on service quality. As a result of an analysis, it was analyzed that while job satisfaction has a significant effect on service quality for regular workers, much more factors have a significant effect on service quality for non-regular workers, which include satisfaction with their job, satisfaction with employment types, satisfaction with their superiors and satisfaction with colleagues and atmosphere in the work environment. For the level of positively affecting service quality, the largest contributing factor for regular workers is satisfaction with their work and the least contributing one is satisfaction with working conditions. Non-regular workers are highly affected by both satisfaction with their colleagues and atmosphere in the work environment and the least by satisfaction with labor conditions.