포스트웰빙(Post-Wellbeing) 시대의 식문화 전망과 모색

Prospect and Study of New Food-Culture in Post-Wellbeing Age

In Korea, the Sintoburi movement and well-being have been significant themes in the dining culture so far. Sintoburi, which refers to the campaign that our body requires to eat domestically grown crops/produce was first developed as a marketing tool by companies while well-being was adopted as a way of eating safer and healthier by the public. Popularized in the 2000s, well-being led to the consumption of organic food, but the fact that the organic consumption has been stalled since 2010 indicates that it is losing momentum. Now, we need a different food culture as a new driving force for the health and welfare of the nation. Taking into account the existing limitations of the dining culture and nation's economic standing and rising standards of culture, the emerging food culture should embrace 1) local food which is domestically grown/produced, 2) stricter organic food such as organic produce grown outdoors, 3) produce/products that exclude artificial elements as much as possible from the production, which will enable storytelling, 4) ethical consumption with feasibility that can evoke human altruism and 5) focus on the community, not on the country nor the individual. Since it is expected to lead the dining culture after well-being on the foundation the predecessor laid and overcome its limits, it would be called "Post-Wellbeing". This study may provide corporations related and the dining industry with meaningful insight.