보건·관광계열학과 대학생들의 의료관광 인식·태도·지식의 차이 분석

University Students’ Awareness, Attitude, and Knowledge about Medical Tourism in tourism and any of the health sciences. of Korea

Medical tourism is growing as a new high value-added growth service industry in Korea. As such, there is a need to determine the level of preparedness of potential medical tourism personnel to meet the opportunities presented by this new sector. This study analyzed the responses of male and female medical tourism university students in the Daejeon and Chungnam regions of South Korea. Findings showed that for Korean medical tourism to take off, university support is needed in terms of training of experts in the field by requiring compulsory courses about medical tourism for students pursuing degrees in tourism and any of the health sciences. To complement efforts in university education, national support is necessary to increase training opportunities for university students in terms of establishing training venues and linkages for collaboration with organizations and firms engaged in the medical tourism industry so that these students can have hands-on experience and practice their skills. Moreover, the Korean government should create an environment which emphasizes language quality education, to train professionals in the medical tourism industry who will later be interacting with foreign tourists. Also, it is in desperate need of efforts that have been integrated to construction personnel educational environment that is customized to exploring and systematic curriculum with a variety of public relations strategies to encourage the participation of university students.