중소기업 해외시장개척 강화방안에 관한 연구

On Global Competitiveness : The Case of Korea Trade Mission on Small and Medium-Sized Enterprises

In this study, we took a look at an export support program to strengthen global competitiveness in small and medium enterprises in Korea. To see what kind of promotion strategy for global competitiveness in trade missions, are domestic procuring entities bottlenecks matters of trade mission that is currently running will be analyzed. In-depth interviews with exhibitors were carried out by outside buyers, To improve trade missions, a model project to dispatch integration and handle a complex trade mission can be initiated. In addition, leveraging a corporate power measurement program of participating companies will streamline business processes and the G-Level Test in reference to the KOTRA trade mission, the service manual. Finally, rather than the global competitiveness of the developed markets, there is provided a method of selection and concentration to enhance the global competitiveness of small and medium-sized enterprises in emerging markets.