사회적 관계에 의한 행복이 국가이미지와 국가태도에 미치는 영향에 관한 연구

What Influences Happiness in Social Relationships? An Inquiry on National Image and Attitude

The purpose of this study is to identify the influences of happiness in social relationships to the national image and attitude. In addition, it explores the influences of national image to national attitude. Positive national image and attitude are developed through happiness in social relationships. In order to establish a framework, this study investigated previous studies about happiness, national image, and national attitude. Based on the existing research results, this study has drawn and tested 3hypotheses. First, the results of analyzing hypotheses were statistically significant, which means these findings, verified the fact that happiness has positive effects. Second, more effective method the influence of happiness by social relationship on the positive national attitude through national image. All hypotheses verify the mediating effect of national image, happiness in social relationships and national attitude. In conclusion, theoretical and managerial implications of these results have to do with the establishment of policy which is a factor of improvement in happiness social relationship.