진화적 협력이론과 물류시스템의 적용에 관한 연구

Strategic Implication of Logistics Systems Based on the Cooperation Theory of Evolutionary Biology

The environment of logistics management and supply chain is essentially the collaboration based on trust and partnership. The goal of business is not only profit maximization but also continuous survival. As like any biological organization, the business environment includes typical characteristics of competition and cooperation. Our aim in this study is to suggest strategies and their application to logistics systems including supply chain management, through various evolutionary studies about cooperation and altruism such as, TFT(Tit for Tat), indirect reciprocity, gene-culture coevolution theory, and handicap principle etc. New strategies pertaining to logistical management include: (i) encouraging collaboration, (ii) changing the mind of conformists, (iii) showing a generous attitude, (iv) managing business reputation, and (v) providing a proper signal transmission about business potential abilities.