The essence of directly linking the farmer with the supermarket is to introduce the modern distribution mode. In other words, such a concept aims to achieve mutually beneficial interest among the distribution chain players: supermarket, farmer and consumer. However, a major problem facing the distribution of fresh farm products is that the widely dispersed farmers can not effectively interface with the point of sale chain actors on a larger scale. Through theoretical research, this paper focuses on a case study of Jiajiayue enterprise from the perspective of supply chain management so as to analyze the existing mode of direct linking between farmers and the supermarket. This paper proposes the concept of cooperation and common interest, strengthening the establishment of the logistics park, modern distribution system and information sharing platform.
Abstract
Ⅰ. Introduction
Ⅱ. Literature review
Ⅲ. A case study of farmer-supermarket linking
Ⅳ. Summary and Conclusion
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