마산자유무역지역에 대한 중요도, 만족도 평가

Satisfaction and Importance Perception of Firms Operating within the MFTZ in South Korea

This study focused on the development of the Masan Free Trade Zone (MFTZ) in South Korea and examined factors influencing business activities in MFTZ and their degree of importance for improving the operational environment in MFTZ. A satisfaction assessment of companies operating their business in MFTZ was also undertaken. Data for the study were obtained from a questionnaire survey distributed to companies operating in MFTZ. This study has been surveying firms operating within the MFTZ in South Korea. The final sample size was comprized of 73 responses in the area. The importance-performance analysis (IPA) technique was employed to analyze the survey results. Findings revealed that five of the fifteen factors urgently needed to be improved as respondents attached a higher degree of importance to them and expressed a lower level of satisfaction with them. When the difference between the importance ranking and satisfaction ranking of these five factors was examined, the largest perception gaps are listed in descending orders as follows: (1) facilities and amenities, (2) green spaces, (3) supporting business activities, (4) administrative services, and (5) business subsidies. The study provides insight into the evaluation and policy suggestions of MFTZ for the South Korean government.