한국의 의료관광산업 경쟁력제고방안

Competitiveness in Korean Medical Tourism

This study reviews the strengths, weaknesses, opportunities and threats in medical tourism in Asia and then analyzes the present condition and data about medical tourism in Korea. The results show that Thailand leads in the medical tourism market followed by Singapore, India and then Malaysia, Dubai, Philippines, Korea, China, Japan. Even though Korea has distinct strengths in the global medical market such as support system for medical care, JCI Accreditation, reasonable cost and excellent medical technology, Korea shows low occupancy rates in medical tourism in Asia. Therefore, Korea should raise medical tourism competitiveness. To ensure medical tourism sovereignty, it is necessary to induce investors to own hospitals in some areas, for example, in Incheon and Jeju province and also by allowing remote medical treatment.