다기능팀 활동 수준과 협력적 문화가 신제품 개발의 효율성과 효과성에 미치는 영향

The impact of the level of cross-functional team activity and cooperative culture on the efficiency and the effectiveness of new product development

The current research in the innovation literature demonstrates that a cross-functional team is a critical factor for successful new product development. However, little research has been done to investigate cultural aspects for successful new product development, including the interaction between the level of cross-functional team activity and cooperative culture. Based on an empirical study using a sample of 542 Korean manufacturing firms, this paper revealed that both the level of cross-functional team activity and the level of cooperative culture positively affect the efficiency and the effectiveness of new product development. Furthermore, this study also found that the interaction between cross-functional team activity and cooperative culture significantly affects the efficiency and the effectiveness of new product development. By integrating knowledge of the entire process of new product development and minimizing the problems in the manufacturing process, cross-functional team activity and cooperative culture enable organizations to increase the effectiveness of new product and to reduce development cost and duration. This study also showed that the role of cross-functional teams and cooperative culture are more influential when organizational size is large, which represents the complexity of an organization.