학술저널
STRATEGIC ALLIANCES: ECONOMIC AND CULTURAL INFLUENCES
- People & Global Business Association
- Global Business and Finance Review
- Vol.1 No.1
-
1996.0623 - 29 (6 pages)
- 2
The role of strategic alliances in shaping a firm's competitive advantage is examined. Economic and cultural forces that influence the stability and learning potential of alliances are reviewed. A framework for integrating both economic and cultural forces is suggested.
Abstract
STRATEGIC ALLIANCES
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