관광지의 선택속성이 경험적 가치 및 행동의도에 미치는 영향

Effects of Destination Selection Attributes on Experiential Value and Behavioral Intentions of Tourists

This study places the choice of the empirical value of the property significantly affects the empirical value of this check and the tourists' satisfaction and behavioral intentions in order to see how the impact was studied. To achieve these research results were analyzed by empirical analysis. The study attributes the choice of attractions and tourist value of the empirical relationship between the presence of a significant effect was found. In addition, these empirical values satisfaction and behavioral intentions were analyzed significant influence. These findings tourist marketing personnel to develop and can be used as very informative. In other words, the development of tourist destinations and select Properties from the center of marketing to consumers when the factors that actively marketing and development strategies should be introduced. Especially in the midst of the physical environment and the ease of access, factors appear to affect the most developed tourist destinations or to schedule renewal when the new physical environment, trends and strategies to meet to reflect the consumer can visit when convenient facilities are needed. The marketing perspective, the accessibility factor is important when selecting a target near the influx of tourist destinations available on demand by setting the primary target marketing or promotional activities may be necessary to proceed.