실버관광자의 온천리조트 스파 선택속성과 만족의 관계

The Relationship between Selective Attribute and Satisfaction of Hot Spring Resort Spa in Case of the Silver Tourists

This article investigated that the influence of relationship between Selective Attribute and Satisfaction of the Silver Tourists to visit at Hot Spring Resort Spa. Recently the silver class has been increasing to take a part of tourists and spa tourism due to the interest. Based on the literature study, the questionnaire survey for the empirical study had been conducted for 14 days from 21 May to 2 Jun in 2013. For sample, the questionnaires were given to the customer who had purchased the hot spring resort spa for leisure once at least, respectively. So this study analyzed 341 effective questionnaires in total. The collected data was analyzed by reliability, factor analysis, correlations and the structural equation using SPSS 21.0 and AMOS 21.0. As the results of analysis, it is analyzed that the attraction, cost, and advertising influence on the spa facilities respectively. However the recommendation does not influence on it. The recommendation and advertising influence on the satisfaction respectively. However the attraction and cost don't influence on it. the spa facilities influence on the satisfaction. The spa facilities plays a role as a mediator effect relate to the attraction and cost via satisfaction.