지역사회 이벤트를 통한 지역개발의 공유가치 창조

Creating Community Development's Shared Value by Community-Building Event: Focusing on Farmers Market in Cittaslow

Noting the importance of shared value regional development among the local residents, the research was to designed to identify the role of community building event in serving the purpose of development strategy. Especially, Cittaslow movement, which has been proved to be a successful alternative regional development paradigm as far as in Korean society, was exemplified along with its farmers market event as the effective tool to mobilize the locals. Empirical study conducted for residents in three Cittaslow membership- holding towns. Results found that shared value of Cittaslow development was closely co-related with that of farmers market event, along with also saved satisfactory relevance among attitude and participation intention, respectively. To clarify the shared value of community event was also helpful to lead the favorable attitude and visit intention. Through the research, farmers market, which held the region's development value can be an good catalyst for educating and practicing the shared value of overall development.