문화관광해설사의 역할이 관광객 행동의도에 미치는 영향

Effects of tourist behavior intention the role of culture & tourism guide

hat study also showed that the action, giving a significant impact on physician recommendation and revisit the role of the Culture Tour Guide. When reviewing the findings in detail, the role of cultural factors affecting Tour Guide Training and Interesting factors like doctor, located in a very important factor in the creation of a new customer in the act of Tourism Culture Commentator tourist attractions like the it is necessary to provide you with the information and commentary service carried off on educational content and the interests of the beneficiaries story and story development to generate new customers. Also showed a regression analysis of the results, except for the ease of understanding Returning / attitude factors affecting all factors. Were analyzed to give the greatest impact interest and fidelity among those factors. Has performed the role of the local cultural tourism resources properly Culture Tour Guide will also tell the messenger and ambassador of the region. Can be determined according to the level of the re-visit and recommend the service to benefit the Commentary Culture Tour Guide Service of tourists. Therefore, it is important more than ever, the role of Culture Tour Guide, we believe these efforts need to strengthen and re-create new customers, including the above-mentioned visit to strengthen the role.