A Study on Promotional Plans of Seongnam-Jungang Traditional Market
- 한국IT마케팅학회
- The Journal of Information Technology and Management
- Vol.2 No.2
-
2014.061 - 4 (3 pages)
- 28
The study had background and purpose of development of not only Seongnam-Jungang Traditional Market but also shops and investigated promotional plans by managing the association of merchants. The subject was Seongnam-Jungang Traditional Market and Sujeong-ro nearby with local stores alliance in 1.5km radius. The association of merchants of Seongnam-Jungang Traditional Market investigated changes of commercial area and distribution around Seongnam-Jungang Traditional Market about 8 years from occurrence of 2-times fire accidents in 2002 and 2006 to end of 2013 to give ideas on changes of commercial areas of Sujeong-ro development area including Seongnam-Jungang Traditional Market.
Abstract
1. Introduction
2. Literature Review
3. Basic Policy of Development of Seongnam Jungang Market
4. Action Plans of Promotion of Seongnam Jungang Market
5. Summary
References
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