담양 음식문화거리 조성 활성화 방안

A Plan to Facilitate Food Culture Street in Damyang with a case of Changpyeong Gukbap Street

These days, local governments in Korea begin to realize understanding customer needs, physical environment, facility design, management mindset improvement and quality control is essential to survive the increasingly fierce competition of developing and facilitating special district projects for the local economy, largely due to the changing customer lifestyle and growing social awareness. Moreover, more organized and concrete efforts and management need to be made to develop food culture streets and eventually win the competition while enhancing internal and external competitiveness and maintaining a competitive edge by differentiation is key to vitality of food culture streets. In the study, seven restaurants were selected for a field study done by a team of two researchers each, where the owner and employees responded that they mostly demanded aggressive marketing efforts by local authorities in line with carrying out the food culture street project for "Changpyeong Gukbap", literally soup with a rice in Changpyeong, and street sculptures to install in terms of the physical environment, a storyboard to promote the soup in terms of interior design and the common earthen bowls suitable to warm up food along with plates for all the restaurants on the street, which are listed in order of priority. As for training and education for restaurant owners, customized culinary sessions were demanded first. They come down to indicate that delicious food, food hygiene and safety and equipment improvement are required to strengthen the competitiveness in the dining industry in a sustainable manner and eventually invigorate the food culture street.