고정적 이미지가 반영된 TV 드라마 헤어스타일 분석

A Study on Stereotyped Hairstyles in TV Series

As the proportion of working women increases, easy and simple hairstyles have become popular. Because of these trends, a variety of hairstyles have been developed as well. This study investigated occupations in which stereotyped hairstyles which reflect formality and occupational characteristics are required and actresses' hairstyles in these occupation-themed TV series. The results found that 'News Anchor Hairstyle' keeps hair off the face as much as possible, generating a soft and trustable image. In fact, they had a hairstyle through which their job with a neat and tidy image could be easily guessed. In 'First Lady Hairstyle,' 'Politician Hairstyle' and 'Entrepreneur Hairstyle,' a neat and refined hairstyle is mostly found because they often appear in front of the masses and need to exercise strong leadership. In 'Flight Attendant Hairstyle,' up-style, chignon or neat bob cut is found. 'Miss Korea Hairstyle,' an up-style with a big hair like a lion, which goes well with a crown, is preferred.