네일 서비스 업체의 내부마케팅과 업무성과 간의 관계

A Study of the Relationship between Internal Marketing Activities and Work Performance in Nail Salon : Focusing on Mediated Effects of Job Satisfaction

The purposes of this study were to verify internal service qualities and their effects on internal customer satisfaction and examine the relation between internal customer satisfaction and organizational commitment. To achieve the purposes, a questionnaire was conducted with 118 nail shop's employees. Data were analyzed by structure equation modeling of Amos 18.0 and SPSS 18.0 program. The results of this study were summarized as follow: First, internal marketing was related positively to organizational commitment. Second, internal service qualities indirectly effected organizational commitment through internal customer satisfaction. Third, the internal marketing was related positively to consumer orientation. Forth, internal service qualities indirectly effected consumer orientation through internal customer's satisfaction.