네일 서비스업체의 인적ㆍ물적 서비스 속성이 고객만족 및 재방문의도에 미치는 영향

The Impact of Physical and Personal Attributions on Customer Satisfaction and Intent to Re-visit in Nail Service

The purposes of this study were to verify physical and personal service attributions and their effects on customer satisfaction and intent to re-visit for services. To achieve the purposes, a questionnaire was conducted with 317 nail service customers. Data were analyzed by structure equation modeling of Amos 18.0 and SPSS 18.0. The results of this study were summarized as follows: First, personal service attributions were related positively to customer satisfaction. Second, physical service attributions were not related to customer satisfaction. Third, customer satisfaction was related positively to their intent to re-visit for service provision.