학술저널
롤리타 렘피카의 성공 사례 연구
Case Studies of Lolita laempika
- 한국IT마케팅학회
- 한국IT마케팅학회 논문집
- 한국IT마케팅학회 논문집 1권 1호
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2014.111 - 3 (3 pages)
- 689
Amore Pacific is one of the huge cosmetics company in Korea. In this paper, current trends perfume industry and how Lolita lempicka's famous brand Amore Pacific has a very unfavorable image of origin in France is a competition that you have to overcome these risks and weaknesses, Lolita lempicka is also a factor, and strategies and get the results that reap success in the French market improve the shortcomings of Amore Pacific to look at what they need to be investigated in any future endeavor.
Abstract
Ⅰ. 서론
Ⅱ. 아모레퍼시픽 소개
Ⅲ. 환경분석 및 제품개발과정
Ⅳ. 마케팅전략 및 성과
Ⅴ. 향후과제
참고문헌
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