소셜커머스의 특성을 통한 사용자 구매행동 분석

Analysis of the purchasing behavior of the user through the characteristics of social commerce

In this study, in addition to activation of the day more smart phones, various characteristics and problems of social commerce which has attracted attention recently, and were analyzed for various impact factors given to the purchasing behavior of consumers through social commerce . As a result, cost reduction characteristics of social commerce, the impulse buy, and to understand in Review effect, latest mobile shopping growth of increases explosively, market by market conditions to move from offline to online, the social commerce it was found to have a significant impact on the time of the purchase of the consumer to use. Besides that, it will discuss the results of the significance and limitations of this study, it was also mentioned suggestion of future research.