컬러마케팅 활용 사례 연구

Case Study on Color Marketing Utilization

In this paper, we focus on customers in the growing of color for the purpose of presenting a plan to take advantage of Marketing Strategy. In addition, definitions of color marketing, color marketing advantage in the field, were studied, such as the learn marketing successes color scheme and present the future direction that can take advantage of it more about the benefits that contribute to marketing success through a case study using the Color Marketing was. Was a case study on the basis of existing data were to be used, and the reference color in accordance with the purpose of marketing companies through the results of this paper.