SWOT/AHP를 활용한 중국 해운기업의 발전방안에 관한 연구

An Examination of the Competitiveness of Chinese Shipping Companies

The growth of shipping companies significantly affects the economy of a country. Since the introduction of Chinese economic reforms, Chinese marine and shipbuilding industries developed so fast by entering the WTO and increasing trade volume. However, since the global financial crisis, the Chinese marine industry slowed down. This scenario puts into question the competitiveness of these shipping companies. Therefore, the study attempts to analyze the competitiveness of Chinese shipping companies through SWOT/ AHP analysis. For empirical analysis, the data were collected by operators and experts who are related to the marine industry through questionnaires by online, phone call and visiting, and then suggestions are provided in order to improve the competitiveness of Chinese shipping companies based on the priority of some factors such as strength, weakness, opportunity and threat. According to the result of analysis, the importance of the shipping company strength rating (S1) 0.4502 was the most important, and (W1) 0.1438, (O3) 0.0594, (T1) 0.0293 in a row and Chinese shipping companies based on the priority of some factors should follow in order of SO strategy, ST strategy, WO strategy and WT strategy to improve and develop the capability; first, it is necessary to use the government policies to support marine industry actively, second, it is better to enter an alliance in order to improve the transport efficiency and to reduce costs, third, it is needed to replace the old vessels and to prepare an institutional innovation, and last, it is necessary to secure a global service for efficient operation of vessels such as joint service and collocated operation terminal, and also to formulate some strategies for diversification of risks through M&A.