CSR Evaluation System을 이용한 중국기업의 CSR과 재무적 성과에 관한 연구

Corporate Social Responsibility and Corporate Financial Performance in China

In 2005, Hu Jintao announced the Harmonious Society as a governmental policy. As a result, CSR of Chinese enterprises and enterprise policy became a new direction of development. Therefore we examined empirically investigates the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) of Chinese firms by using 474 Chinese listed firms in Shanghai and Shenzhen Stock exchange in 2011. Our results shown that there is no relationship between CSR Evaluation variables and CFP, except content evaluation variable. Nevertheless, we found no relationship between CSR and CFP, there has been an increase in the level of awareness among the Chinese people and the government has increased regulation, as a result of the open market in China. Therefore global company shall need to consider about CSR activities in China.