전시회 부스요원의 감성지능이 전시업체의 참가성과에 미치는 영향

Impact of Booth Staff Emotional Intelligence on Exhibitors Trade Show Performance

This study sought to determine the impact of booth staff EI on the trade show performance of exhibitors. Relationships between booth staff EI and exhibitors trade show performance were first explored using structural equation modelling. Additional analyses were followed by exploring relationships among the four dimensions of EI. Out of 320 questionnaires distributed to on-site trade show booth staff, only 295 responses were considered as only those with no missing values were used for data analyses. Results showed a better fit of the structural model between the four-factors of EI and exhibitors trade show performance with a strong positive relationship evident between each emotional intelligence dimension and trade show success except for others-emotion appraisal and regulation of emotion. In addition, there exist positive causal relationships among the four dimensions of EI(i.e., self-emotion appraisal, others-emotion appraisal, use of emotion, and regulation of emotion). Overall, findings of this study enrich the theoretical development of the structural relationships between emotional intelligence and trade show performance.