제주지역 지리적표시등록 상품의 수출경쟁력 분석을 통한 수출 확대 전략

A Study on the Export Expansion Strategy through Export Competitiveness analysis of Registered Geographical Indication Products in Jeju

In this study, I analyzed the correlation between the geographical indication and export competitiveness of specialty products of Jeju by measuring the RCA index and TSI index. Jeju Island exports were measured RCA index for Korea, analysis revealed agriculture, livestock, fisheries showed that the competitiveness. Export competitiveness of Jeju was higher in all items, fisheries is high TSI index measurements continuously trade specialization index. In particular, in the case of a registered geographical indication products Jeju pork and green tea measurements are shown in one export mastery rating was high. Therefore, the following is required for the expansion of exports in Jeju. First, a geographical indication strengthen regional brand marketing needs, secondly, enhance export competitiveness through a local brand of comparative advantage items. Third, export growth is necessary for logistics support, Fourth, in conjunction with the upbringing of the export industry academia and government experts