내부마케팅을 통한 조직성과 향상 방안

The Ways to Improve of Organizational Performance through Internal Marketing -Focus on the Mediation Effect of Self-Efficacy-

This study tried to confirm whether there exist the mediation effect of self-efficacy between internal marketing and organizational performance on the assumption that it is possible to improve organizational performance through internal marketing. In addition, we tried to find major factors which affect self-efficacy. First, in this study we found that how is the change of psychological structure going with organizational member by checking the mediation effect of self-efficacy in the process of improving of organizational performance through internal marketing. Second, the results of this study are similar to those of previous studies that self-efficacy affect job satisfaction. Third, we found that the self-efficacy significantly affect organizational commitment. And the last, this study derived the ways to improve self-efficacy of internal marketing.