축제서비스스케이프가 축제 및 지역 이미지에 미치는 영향

Effects of Festival Sevicescape to Festival Image and Regional Image

This study, Festival servicescape is to make sure the festival image and the impact on regional image. First, analysis, Cognitive appraisal of the festival servicescape could have a positive impact on the emotional evaluation. Second, the festival servicescape was analyzed as a positive effect on the formation of festival images. Finally, the festival image has a positive effect on the regional image was verified. The results of this study, Was a festival environment to affect the emotional evaluation of the participants. Positive festival images and regions to form an image of the servicescape for the festival service strategic approach was required.