축제형 엑스포에서 산업형 엑스포로의 전환이 축제조직과 프로그램에 미치는 영향

Impact of Changing Festival-Type Expo to Industrial Expo on Festival Organization and Program -With Focus on Jeonju International Fermented Food Expo-

The local fair which was created competitively in 1990's may face the danger of abolition if it fails to respond to the needs of the time of economic results. Industrial festival of a format, called 'exposition,' which is easy to represent economic results into quantitative index has been recognized as an introspection on existing festivals and as its alternative. The 'Hampyeong World Butterfly FestivalㆍInsect Expo' and 'Ulsan World Onggi Expo' are cases that attempted hosting and changeover for maximization of economic results on the basis of successful existing festivals. Also, the 'Jeonju International Fermented Food Expo' was a newly established exposition which aimed for vitalization of regional economy, but it was designed as a festival exposition in the beginning stage that attempted changeover to the industrial exposition in 2008. This study researched the changing process of festivals into exposition and the effect of changeover process of newly established expositions on the organization and program. Aiming for the industrial exposition causes changes in program that emphasizes sales, strengthened trading, and exhibition, and changes to secure professionalism and effectiveness also take place in the organization as well. As a result, this change is a process of meeting the needs of the time of emphasizing the economic results and this change will continue to increase in the future as well.