학술대회자료
A Study on the Effect of Characteristics of SNS on Purchase Intention in Online Shopping Mall
- 한국경영교육학회
- 한국경영교육학회 학술발표대회논문집
- 2013년도 춘계학술발표대회논문집
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2013.041 - 21 (20 pages)
- 9
1. Introduction
2. Theory background
3. Research model and set of hypotheses
4. Empirical research
5. Conclusion
References
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