무슬림 소비인식 평가를 통한 산업경쟁력 확보 전략

Industrial Competitiveness Strategy through Muslim Consumer Awareness: Focusing on Cultural Proximity

This paper is focused on integrated ideas about the industrial competitiveness strategy which are intimately linked to international business and marketing. To set the direction of the analysis, this paper introduces the concept of cultural proximity (CP) and culture embodied industry and commodity that might increase national competitiveness. The CP attracts business and capital, and generates benefits that extend far beyond national boundaries. In this study, the author focuses on the cross cultural approach of Islam in order to maximize the efficiency of the target market share with culture‐embodied industry and commodity. In the results section of the study, the ripple effect is assessed: how industrial competitiveness strategy would be developed through the insights of Muslim consumer awareness; how spillover effects from strong input markets positively affect productivity; how export firms, connected with firms operating in domestic markets, have higher productivity and have a positive impact on related industries and commodities.