아이돌 스타에 대한 모방행동이 화장품 구매에 미치는 효과

A Study of the Effect of Imitating Idol star on Cosmetics purchasing patterns

This study has attempted to understand the cosmetics consumption culture among women and suggests useful data for the segmentation of cosmetics markets and sales promotion after investigating cosmetics consumption patterns among women and analyzing the effect of their imitation of pop idols on cosmetics consumption patterns. A questionnaire survey was used with 200 survey subjects (women aged 20-39) via a mobile application.The collected data were analyzed using SPSS. The following results were obtained: The results of this study, Behavioral imitation of idol, the higher the used cosmetics than the launch of new products, impulsive, fashion, on the recommendation of Outsider, skin problems, and others have increased the probability of purchase. And cosmetics retailer, rather than the hospital/ pharmacy, the Internet has increased chances to buy cosmetics at the mall. Outsider information about cosmetics than family and cosmetic stores, through the mass media were more likely to obtain information, Ingredients rather than brand, price, around solicitation, and other cosmetics, etc. were higher chance of living. This shows that imitating pop idols had a statistically significant effect on makeup patterns. Based on the results above, it’s been shown that imitating pop idols had a significant effect on cosmetics purchasing behavior among women and that women seek to imitate pop idols through these kinds of cosmetics purchasing patterns.