패밀리 레스토랑 가격공정성이 지각가치와 재의용 의도에 미치는 영향

This essay researches the influence of the price fairness are to investigate the relationship between price fairness, various factors and to examine the pricing of family restaurant or the factors to control to family restaurant industry when there are negative perceived value and degree of reuse, so that it establishes the marketing strategy for energizing the family restaurant industry. The implications of the research result are as follows. Firstly, even though the significant relations between all factors of price fairness and perceived value was not investigated in the relationship between price fairness and perceived value, price fairness factors had effect on quality and value perception directly and indirectly and consisting concepts influenced with correlations. Secondly, the relations between price fairness and degree of reuse was carried by perceived value in the relationship between price fairness and degree of reuse by perceived value.