가격정보메시지 유형에 따른 가격지각 연구

A Study of Customers' Price Perceptions of Different Types ofPrice Information Messages

This study compares the before-and-after effects of different methods of delivering price information messages as they were presented before hotel buffet restaurant customers. The objectives of this study were as follows: first, to employ before-and-after studies to compare the effectiveness of different price information messages; and second, by analyzing customer responses, to determine the most effective type of price information message from a group of 6 different types of price information messages. Results were taken from a sample of 595 hotel buffet restaurant customers. They indicated that moderately priced price messages were the most effective among the 6 different types studied.