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A Comparative Study of Consumer Safety Pursuit Behavior among Korea, China, Japan, and USA

A Comparative Study of Consumer Safety Pursuit Behavior among Korea, China, Japan, and USA

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One characteristic of this study is that it is implemented from the perspective of a consumer. The people of each country can be understood to be consumers of safety so understanding the consumer’s characteristics is important. The basic idea of this study is simple: recognition affects attitude and attitude leads to action. This study will review if this concept is true in the case of four nations: Korea, China, USA and Japan.

Introduction

Theoretical Background

Research Method

Analysis Results

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