Research on the Mobile SNS and Disaster Information Communication Using the AHP Analysis

Research on the Mobile SNS and Disaster Information Communication Using the AHP Analysis

This paper will promote a more detailed discussion of disaster management, focusing on disaster information communication on mobile SNS. Successful disaster information communication can not only directly save lives but also serve to reduce loss of property and disruption of social networks, and consequently may enable communities to retain safety at the individual-level more quickly and smoothly. So, the purpose of this article is to identify suitable variables and to measure relative importance and priorities among the variables to influence information communities on the Mobile SNS. There are some factors, such as Accessibility, Incentive, and Responsiveness to make communication more efficient following the disaster. As a result, actor’s effective disaster information communication on Mobile SNS is necessary to secure the responsiveness. Based on the analysis of whole indices, the priorities are as follows; customized information→effectiveness of using information→ response of inquiry → reliability of information →concreteness of information→ stability of channel→ speed of information → actor’s interaction →association of information→diversity of trans-information→compensation→ details of learning tools.