This study is to explore implications for sustainable development of Yangdong Village in Gyeongju through identifying effect of its designation as a World Cultural Heritage on residents` quality of life. The following are the findings achieved by empirical analysis. First, eight valuable factors of placeness were identified through factor analysis, about which residents were especially conscious in terms of "living condition", "cultural environment", "economic QOL", "natural environment conservation", "sense of community", "cooperative facilities", "control over increasing population", "transport environment". Second, the importance -satisfaction scores of identified 8 factors were found very high in importance showing relatively low level of low level of satisfaction. Especially, what caused residents`s low QOL was economic status-concerned factor showing the lowest QOL index, and other factors such as cooperative facilities and transport environment negatively impacted on resident`s QOL as well. Also, it was revealed that residents had a positive attitude toward entering of their village into UNESCO world heritage sites with hope that it would improve their economic QOL. Based on these results, implications for sustainability of Yangdong Village and research limitations were discussed, and further research direction was supposed.
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