The study aims to identify residents` perceptions of tourism impacts according to the demographic characteristics. The analysis was based on 366 questionnaires given to residents of six rural communities in rural Korea. A series of data analysis such as factor analysis, t-test, and ANOVA was conducted to investigate the residents perceptions of tourism impacts. Results showed that whereas younger, less educated and poor could perceive a negative impacts. older, educated and richer were more likely to perceive a positive impacts of economic, social and environmental spheres. Especially male was more likely to perceive a positive socio-cultural impacts, whereas female was perceive a negative impacts. The results suggest that it is important for policy makers and community leaders to consider social-cultural and economic impact when decision making on development planning.
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