The study aims to examine the brand image for developing place name and local brand to create effective development. The data were collected purposive sampling technique by face-to face interview. 154 of resident and 152 of visitor in Seocheon county were used for analysis. Collected data were analyzed by ANOVA and factor analysis. The study found that it was deducted as passionate, comfortable, conservative image through exploring factor analyze that was about brand image`s individuality in Seocheon county. And, it had an order that was Konmoe(29.2%), Solli(20.8%),Soya(17.5%) on resident, Konmoe(30.9%), Solli(19.7%), Munitgol(16.4%) on visitor,in place name favorable degree of the nature village. Results suggest that place name be utilized by brand individuality for place marketing effectively.
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