Rural tourism is a multi-faceted activities rather than farm-based tourism only. The study aims to investigate the profile of a consumer for each type of preferences of tourism activities. Data were collected from 308 people by field survey in rural areas. The study indicates that consumer satisfied with farmer`s kindness and farmer`s knowledge above all difference factors on tourism activities. The most preferences of activity`s factor is program`s quality which is include variety, characteristics, interest without regard to sex, age, companion. Both `walking on the road` and `climbing the Orum` is more likely than difference activities. It is important to have information on the characteristics and preferences of the consumers of the different types of tourism activities to develop program in rural tourism.
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