웰니스 삶을 위한 웰빙의류 구매행동에 관한 소고

A Brief Study on the Wellness Apparel Purchase Behavior for Wellness Life

This paper is about an exploratory study on the wellness apparel purchase behavior of consumers for Wellness live life. Wellness Life's body and mind, the working environment, social environment, balancing state is a concept that means. Lately environmental pollution is at its worst due to consumers about wellness and life seeking tendency is getting stronger. These tendencies, the trend appears to prefer eco-friendly products and health oriented products. An exploratory study findings purchasing tendency to look for the well-being of consumers in clothing, eco-friendly emphasis on buying patterns has been conspicuous. These consumers' purchasing satisfaction rate was 71.2% customer satisfaction. In addition to the high level of repeat purchase rate was appearing. Therefore, in order to establish a marketing strategy for wellness apparel product more systematic manner, there is a need to identify and respond to these needs of consumers. As a result, this paper summarizes the results of related research was exploratory study has many limitations.Therefore, a more in-depth, empirical studies are necessary.