한국대학생 소비생활이미지의 탐색적 연구

A Exploratory Study on the Images of Korean University Students' Consumption Life Held by Chinese University Students Who Were Studying in Korea

본 연구는 국내 대학에 재학 중인 중국유학생을 대상으로 그들이 갖고 있는 한국대학생의 소비생활에 대한 이미지를 살펴보았다. 이를 위해 340명의 중국유학생을 대상으로 2011년 9월 1일부터 30일까지 설문조사를 실시하였으며 주요 연구결과는 다음과 같다. 첫째, 중국유학생은 한국대학생 소비생활에 대한 이미지 중 외모중시와 관련된 소비(옷구매, 다이어트식품 및 헬스, 화장품 등)를 많이 하고 있고, 친구와의 관계에서 술자리와 외식을 자주하는 것으로 생각하고 있었다. 그리고 소비생활을 포함한 일상생활이 매우 자유롭고 자주적이라는 이미지를 강하게 갖고 있었으며, 이는 중국의 사회주의 경제체제에서 교육을 받은 중국유학생의 배경에서 비롯된 것으로 사료된다. 또한 중국유학생은 한국대학생이 과소비를 하지도 그리고 절약한다고도 생각하지 않는 것으로 나타났다. 둘째, 한국대학생 소비생활에 대해 갖고 있는 이미지가 중국유학생의 한국 거주전에 비해 거주후 '과소비 생활' 영역을 제외한 모든 소비생활 영역에서 강화된 것으로 나타났다.

The purpose of this study was to find the images of Korean university students' consumption life held by Chinese university students, who were studying in Korea. Questionnaire survey was conducted from September 1 to 30, 2011 and 340 Chinese university students, who were studying in Korea, were selected. Main results were as follows. First, Chinese university students who were studying in Korea had strong images that Korean university students spent their money a lot for appearance making, for hanging out with friends at bar or for having a meal with friends very often. Especially they strongly agreed that Korean university students' daily life including consumption life seemed to be free and independent from others. Whereas, for the image of overspending of Korean university students, they showed moderate level of agreement. Second, their current images toward Korean university students' consumption were found to be stronger than the pre-images before they came to Korea. Furthermore, this study has some limitations with research methods in terms that the number and distribution of subjects were not proper for sound study, and that the questionnaire was also not sound because this was made based on simple pilot study. For future study, it is suggested to study the comparisons of consumption culture or attitudes toward consumption life between KoreanㆍChinese university students, and to study what are the negative and positive images for the other party held by KoreanㆍChinese university students.