모바일 소셜커머스 사이트를 중심으로 본 UX 와 신뢰감의 관계

Mobile Social Commerce Site : The Relationship of UX and Perception of Credibility

Social Commerce Sites has proliferated on the Mobile Web and Mobile App. However, because virtually anyone can publish this type of information on the Web, consumers cannot always rely on traditional credibility cues such as reputation of a journal. Instead, they must rely on a variety of cues, including visual presentation, to determine the veracity of information. This study demonstrates that users made a judgement of mobile sites’ credibility not by contents but by user experiences. Most important factor of user experiences is the visual design and the next is information structure. Brand recognition is also one of user experiences, but users are not always depend on a brand recognition when choosing favorite sites.