A Study on Implementation and Development of Big Data on O2O Model in China Catering Industry

O2O commerce model is a new e-commerce business model which emerging in recent years. China catering industry experienced an adjustment period currently, more and more catering enterprises start looking for new business models for sales and marketing. O2O commerce model has become a comfortable first option of restaurant owners, but most O2O platforms and merchants just focus on branding promotion, and how to connect this model to big data and improve O2O model of catering industry is a topic which is worth discussing. This article starts from the conception of O2O model, explores the fusion of O2O model and catering industry, then analyzes the application and bottleneck on O2O of china catering industry under the age of big data, and points out the core of O2O under big data time is user experience. Finally, innovative O2O model is analyzed from three aspects in the future development prospects. 2013 年被互联网业界誉为"大数据元年"， 2014 则为被视中国餐饮"O2O 元年"。近年来中国餐饮行业进入了调整期，餐饮企业的生存状况急剧恶化，越来越多的餐饮企业开始寻找新的销售及营销渠道，线上互联网和线下餐饮商户相结合的餐饮行业 O2O 模式随之走热，但目前大部分 O 2O 平台和线下商家都仅仅将其停留在传播推广名牌的层面，如何将此模式与大数据结合并推进餐饮 O2O 模式进一步发展是一个值得探讨的问题。本文从 O2O 模式概念入手，探寻了 O2O模式与餐饮行业的融合性问题，并就目前大数据时代下中国餐饮 O2O 模式的应用现状和瓶颈进行分析研究，指出大数据时代 020 的核心是向重用户体验发展, 通过线上平台与云服务器、餐饮管理系统的信息化无缝闭环，处理、转化、应用大数据，为线下餐饮企业所服务，并就大数据时代餐饮 O2O 创新模式进行前瞻性预测。