외국인 전용 국내 카지노의 매력도 및 진척도 평가에 관한 연구

An Empirical Study on Attractiveness and Progress of Casino Industry for Foreigners

This paper is to show the attractiveness and progress of a casino DMU which is evaluated against poorer efficient frontier and better efficient frontier. The efficient frontier is measured by context-dependent model for 16 casinos during 2013 year through using 4 inputs(employees, business area, the number of table game, the number of machine game) and 2 outputs(sales, customer). Context-dependent DEA is the calculation of attractiveness and progress scores from several level of efficient frontier. To get degree 1 attractiveness scores of a DMU in level 1, efficient frontier 2(level 2) is used by the evaluation context. Similarly, degree 3 attractiveness of DMU in level 2 takes scores by using the efficient frontier 5(level 5) as evaluation context. The casino in the Seoul region in the level 1 is the best attractive DMU with score of 3.3 when evaluation context is level 2(degree 1). However The casino in the Seoul region in level 1 is the second attractive DMU with score of 5.93 when the evaluation context is at level 3(degree 2). Thus, it is concluded that the rank of DMU can be changed when the evaluation context is changed.