중국산 수입 농식품의 안전성에 대한 소비자 선호도 분석

Consumer Preference for Safety Relative to Imported Agricultural Food Commodities from China

The aim of this paper is to analyze Korean consumers' preference for safety relative to imported agricultural food commodities from China by using conjoint analysis. The main results of this paper are summarized as follows. First, the results indicate that customers consider the distribution stage(39.63 percent) as the most important one of the four attributes followed by price(23.18 percent), Chinese governmental authorization(19.01 percent), and food safety hazards(18.18 percent). Second, findings show that the most preferred attribute level is obtaining Chinese governmental authorization, domestic quarantine safety in the distribution stage, chemicals in food safety hazards, and one-time price.