한국과 중국 물류기업의 해외진출에 관한 비교연구

A Comparative Study on the Global Market Entry of Korean and Chinese Logistics Companies

This paper intends to study the differences on global market entry strategies of Korean and Chinese logistics companies. Results show that there are two major differences in global market entry motivation and government policy between both countries. The motivation of Korean logistics companies include constructing a global network, decreasing rate of return owing to keen competition in the domestic market, and developing resources. On the other hand, the motivation of logistics companies in China are securing overseas markets, constructing a global network, and improving international competitiveness. In addition, there are some differences in the global market entry policy between both countries. The law or system in relation to global market entry of Korean logistics companies is more previous and systematic than that of China. Entrepreneurs and governmental officials in China should analyze more the laws and policies governing logistics in Korea and benchmark against the success model of Korean logistics companies.